Executive Collaboration

John is foreman material. He decided to stand in front of Jane who we were trying to photograph.

Many senior executives have unique needs in a collaboration. CollabSystem is proud to announce its new toolsuite, Executive, all the tools that a modern executive needs to survive in a modern enterprise social network.

Taking the Executive out of Executive Collaboration

Executive has been developed as a result of extensive consultation with senior executives. Actually, they couldn’t make any time to discuss their needs in collaboration but we did get to talk to their assistants a lot trying to set up a meeting. We based our design on conversations with people from HR, Technology and Employee communications who pretended they knew what senior executives need.

Our goal in launching Executive was to ensure that executives could participation in collaboration solutions with minimum inconvenience and to achieve maximum value. We also wanted to support community managers struggling to get executives engaged with a new set of tools to lower the bar on executive participation. We don’t think we could have got the bar lower without digging.

Our design goal is simple. We take the executive out of executive collaboration. Now all those executives who don’t want to participate in their organisations collaboration initiatives get their wish.


They key features of Executive are:

  • Video: Executives love video, especially video of themselves talking. Nobody can ask a question of a video and there’s no way you can be interrupted by a difficult idea.  Our proprietary software renders a video of the executive standing in a randomised corporate location spouting management speak.  This advanced AI requires no participation of the executive and has been proved in testing to be indistinguishable from the empty rhetoric of a live executive video.
  • Posting Bot: This algorithm will post and like messages on behalf of the executive using exercpts of the executive’s Linkedin profile, business financial plan, family Facebook profiles, calendar, and email as source material.
  • Puppet mode: Puppet mode gives the HR and Employee Communications professionals complete control of the executive’s social profile, posting and even the Video tool to enable them to author authentic simulcra of executive communication.
  • Log rolling: If multiple executives have the Executive tools enabled the solution will ensure that these executives consistently praise each other and support each other’s posts. HR and Employee Communications executives will be able to trigger the virality option in log rolling to use this feature to ensure messages dominate community discussions.
  • Diversity Enhancement: With the simple flick of an admin toggle, HR and Employee communications professionals can switch the gender, sexual orientation and background of executives without requiring the incovenience of change in exective positions or the cost of new hires. The Executive tool will deliver the appearance of both diversity and closing any pay gap simply by flicking this switch. Most importantly the Executives in question will never know that their appearance has been changed as this change will not be visible on their account.
  • Empathy Algorithm: The empathy algorithm will optimise any actual posts of an executive to demonstrate actual human empathy. The algorithm is also responsible for corporate message alignment and any compliance or exception approvals for the executive to open their mouth online.
  • Ego booster: The Executive tools will also ensure that executives posts dominate the feed algorithm, receive sufficient likes and that flattering messages are posted as replies by other employees.
  • Cardboard cutout: A free cardboard cutout of the executive will be provided for use in offline collaboration.


With Executive mode, people will know your CEO is a dog-lover, but nobody need know that your CEO is a dog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s